Social media are not all the same: they have different characteristics and uses and appeal to diverse audiences. It is not necessary to have a presence on all social media, and there is no certain mathematical formula that ensures results. That is why a research and analysis phase is essential, fundamental to deduce what type of communication to establish with the target audience and how to convey the message.
Healthcare marketing uses Social media such as Facebook, Instagram, LinkedIn, Twitter etc., to find new customers and to reinforce your brand positioning.
The goal is to create social media content that helps your audience discover how you differ from other professionals or facilities, communicating your added value so that it is relevant to your target audience.
Through strategic planning, campaign & community management, purpose-built editorial plans, graphic content, video content and photographic content we reinforce brand awareness by fostering effective positioning. Our goal is for a specific audience to talk about a specific professional or business and be inspired to recommend its services to their circle of acquaintances.
And when that is no longer enough, we create and manage social campaigns for healthcare businesses that are targeted to achieve their goals.
Oniricum has been working for years with healthcare professionals and facilities to find clients on Social Networks and establish communication with them that leads to loyalty: digital communication that turns into real connection.