Marketing, in the complex healthcare industry, requires a thorough understanding of the many levels and specificities by which it is characterized.
It is necessary to report all information regarding a single pathology and its medical solutions with both formal and technical accuracy in order to fully describe the value of a specific service, to convey trust and professionalism, to prepare the correct message with the right tone of voice, taking into account the regulatory limitations that govern content of a promotional nature.
It is certainly a treacherous field, it requires experience and specific knowledge in communication and marketing for the healthcare industry. Healthcare marketing is most certainly a mix of valuable content and proper strategy.
Examples of content may include:
- Brand Identity
- Graphic content
- Photographic content
- Video content
- Animated videos
- Creative copywriting
For an effective digital strategy, marketing, social media marketing and email marketing must have a synergy and a bulletproof bond: together they build up the web reputation of a business and its consequent client flow.
Healthcare marketing, however, may not be just digital: different strategies are designed to increase visibility and turnover also through the development of relationships with the outside world. Oniricum has made a strong growth contribution to many businesses in the healthcare sector.
Oniricum caters to:
- healthcare professionals
- physicians and surgeons
- companies in the healthcare field
- outpatient clinics
- medical centers
- diagnostic centers
- medical offices
- testing laboratories