Marketing, in the complex healthcare industry, requires a thorough understanding of the many levels and specificities by which it is characterized.

It is necessary to report all information regarding a single pathology and its medical solutions with both formal and technical accuracy in order to fully describe the value of a specific service, to convey trust and professionalism, to prepare the correct message with the right tone of voice, taking into account the regulatory limitations that govern content of a promotional nature.

It is certainly a treacherous field, it requires experience and specific knowledge in communication and marketing for the healthcare industry. Healthcare marketing is most certainly a mix of valuable content and proper strategy.

Examples of content may include:

  • Brand Identity
  • Graphic content
  • Photographic content
  • Video content
  • Animated videos
  • Creative copywriting
  • Illustrations

For an effective digital strategy, marketing, social media marketing and email marketing must have a synergy and a bulletproof bond: together they build up the web reputation of a business and its consequent client flow.

Healthcare marketing, however, may not be just digital: different strategies are designed to increase visibility and turnover also through the development of relationships with the outside world. Oniricum has made a strong growth contribution to many businesses in the healthcare sector.

Oniricum caters to:

  • hospitals
  • healthcare professionals
  • physicians and surgeons
  • companies in the healthcare field
  • outpatient clinics
  • medical centers
  • clinics
  • diagnostic centers
  • medical offices
  • testing laboratories